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Advisory
Specialist judgement strengthens decisions where technical, regulatory or market depth matters — before resources are committed.
SPECIALIST JUDGEMENT & TALENT
THE RIGHT PROBLEM NEEDS
THE RIGHT EXPERTISE.
Brand Here leads the strategy, client relationship and quality of the whole engagement. When the work calls for deeper specialist judgement, we assemble proven practitioners around the problem — without burdening clients with bloated agency overhead.
The model
ONE ACCOUNTABLE LEAD.
THE RIGHT EXPERTISE.
Brand Here provides problem framing, strategy, creative direction, integration and commercial accountability. When an assignment requires deeper specialist judgement, we assemble proven practitioners around the problem across marketing, creative, commercial, medical, data, technology and AI.
One accountable lead. The right specialists. No unnecessary agency layers.
This keeps senior judgement close to the work, gives clients clearer commercial visibility and allows the team to adapt as the engagement moves from decision to implementation.
Where the network creates value
Three ways expertise enters the work
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Implementation
Experts turn the agreed strategy into systems, commercial execution, controls and operating practices that work in the real business.
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Academy & Certification
Practitioner-led learning converts expertise into organizational capability — through executive programmes, workshops, assessments and credential pathways.
The network
Experts who have done the work
Each specialist brings operating experience from inside the systems, markets and governance environments they advise on.
Pick what you're solving for — the matching specialist is highlighted below.
Accountable Strategic Lead
Alton Nguyen
Founder & Managing Director
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Built on both sides of the table. Founder of Brand Here with experience spanning agency leadership, multinational marketing, commercial strategy and business management.
That perspective shapes how Brand Here approaches problems: understanding the brief, the commercial pressure behind it, and the operating reality required to turn strategy into execution.
He provides accountable strategic leadership across Brand Here engagements, assembling proven practitioners around the problem when specialist depth is required.
Technology & Systems
La Pham
Technical Lead
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La Pham is a technical lead with over a decade running production systems — AWS infrastructure, full-stack web platforms, and the APIs and CRM systems a business actually depends on day to day.
He spent five years as Technical Lead at JV-IT TECHS, and before that built platforms for clients across Vietnam and Singapore.
He joins engagements when a strategic recommendation must become secure, dependable technology that teams can operate and scale.
Commerce & Growth
Khanh Cao
E-commerce & Growth Marketing Lead
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Khanh Cao brings 7+ years of e-commerce and growth experience across FMCG, F&B and ride-hailing — running full-funnel campaigns on Shopee, TikTok, Lazada, GrabFood and ShopeeFood.
She built and led Nexdor Việt Nam's Campaign & Merchandising team, managed end-to-end P&L for brands including NutiFood, and has worked across a portfolio of 30+ brands. Earlier roles include Unilever, Nova Consumer and Be Group.
She joins engagements when a market or e-commerce strategy must translate into platform execution, team performance and actual sales.
Governance & Responsible Growth
Vu Dinh
Senior Ethics, Compliance & Risk Advisor
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Vu Dinh is an ethics, compliance and risk leader with more than 18 years of experience across audit, healthcare, MedTech, retail and supply-chain environments.
He currently holds a senior regional leadership remit for Ethics & Compliance across Vietnam, Australia and New Zealand, advising senior management on governance, regulatory, reputational and operational risk without losing sight of practical business decisions.
His experience covers enterprise and third-party risk, investigations, governance, business continuity, policy implementation and data privacy. He helps clients approach transformation and AI adoption with clearer accountability, stronger information safeguards and practical controls.
Vu holds a Bachelor of Commerce from RMIT University Vietnam and a bachelor's degree in Law from Tra Vinh University.
Finance & Value Creation
Nam Michel-Paul Tran
Finance, Cash Flow & M&A Readiness Advisor
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Nam Michel-Paul Tran is a senior finance leader, CFO advisor and lecturer with more than 17 years of experience across multinational, high-growth and entrepreneurial environments.
His work spans financial planning and analysis, cash-flow forecasting, management reporting, IFRS, audit, internal control, tax, treasury, ERP implementation and business performance. He helps SME leaders see where value is created, where cash is trapped and which financial decisions will support sustainable growth.
He joins engagements when a business needs to strengthen financial visibility, improve working capital, professionalize its finance function or prepare for investment and M&A. The goal is not reporting for its own sake, but transparent numbers, resilient cash flow and a business that can withstand deeper scrutiny.
Nam holds internationally recognized finance and accounting credentials including FCCA, CMA, ASA (CPA Australia), BFP ACA and a Certificate in International Financial Reporting. He also teaches ACCA and IFRS programmes, bringing practitioner judgement into the classroom and financial clarity back into the business.
Technology Leadership & Digital Platforms
Dung Dinh
Technology Leadership & Digital Platforms Advisor
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Dung Dinh is a senior technology leader, software engineer and university instructor with more than 25 years of hands-on development experience and over 15 years leading engineering organizations.
His career spans financial technology, payment systems, connected devices, game development, enterprise applications and large-scale partner integrations. He has built and led teams responsible for core platforms, back-office systems and software products used across complex business ecosystems.
He joins engagements when technology must move beyond a concept: shaping architecture, strengthening engineering leadership, assessing delivery risk and helping business and technical teams make better platform decisions. His depth as both a builder and a manager helps connect strategic ambition with systems that can perform, integrate and scale.
Dung holds a Master of Computer Science and has taught Software Engineering for nearly two decades, including software development, project management, operations and maintenance, Windows programming and game development.
Brand Here Academy
From expert knowledge to organizational capability.
The same practitioners who advise the work can help turn it into learning: executive briefings, functional workshops, applied programmes and assessment-based certificate pathways.
AI Governance
Data Privacy
Compliance by Design
E-commerce Growth
Digital Operating Capability
Programmes and credentials will be introduced progressively. Completion certificates and professional certification pathways will be clearly distinguished.
Commercial clarity
Pay for the thinking. See the cost of execution.
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Brand Here Strategic Lead Fee
Diagnosis, strategy, orchestration, programme design, governance and accountable client leadership.
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Specialist Advisory Fee
Named expert time when the engagement requires deeper technical, commercial or regulatory judgement.
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Third-party Cost
External production, technology, media, research, platforms or vendors — scoped and shown separately.