Situation: After 5+ years away building commercial experience inside multinational pharma, Alton decided to restart Brand Here — this time adding AI as a core capability. Rather than hiring a strategy consultant or a branding agency, he used AI directly, end-to-end.
Approach: Used AI to stress-test market positioning, iterate through logo concepts (catching a visual flaw before it shipped), draft and refine the entire website in direct collaboration, and plan the technical deployment — without a developer on staff.
Result: The website you're reading right now — logo, copy, structure and deployment — was built through this exact process. It's not a hypothetical demonstration of what AI can do; it's the direct output of it.
What this demonstrates: This is what "AI for leadership decision-making" looks like in practice — a founder using AI as a genuine thinking partner for high-stakes decisions, the same way Brand Here now offers this to clients.
Situation: AIA needed to announce its "Great Place to Work" certification in a way that would generate genuine media interest, not just a routine press release.
Approach: Brand Here planned and executed a 6-day press conference program, coordinating media relations, logistics and messaging across multiple outlets.
Result: 100% media attendance across the program — every invited outlet showed up.
Situation: Roche wanted an internal employer-branding film to reinforce culture and pride among employees.
Approach: Brand Here handled full production — concept, filming and storytelling — built around real employee voices.
Result: A corporate film used internally as part of Roche's employer branding and culture communication.
Situation: The MBA program needed to build awareness and drive enrollment in a competitive Vietnamese higher-education market.
Approach: Brand Here ran an integrated PR and digital campaign targeting working professionals considering an MBA.
Result: Supported the program's enrollment goals through sustained visibility across PR and digital channels.
Situation: Dragon Capital wanted a milestone event to mark 10 years in the Vietnamese market, in front of investors and partners.
Approach: Brand Here managed full event production — staging, lighting, and program — for a high-profile audience.
Result: A milestone celebration befitting a leading investment firm's 10-year anniversary.